Marketing Manager

Northreach have Partnered with a heavily respected auto enrolling pension provider who are looking for a Money Marketing Manager to join the team.

*12 Month Fixed Term Contract* – *1 Day a week in the office* 

You will be creating innovative and impactful marketing campaigns that achieve objectives and generate value for and from customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability. Identify, advocate and deliver marketing for target customer groups across all products and channels. Ensure co-ordination and consistency in marketing campaigns across money products to attract and retain target customers in line with business strategy, departmental goals, team priorities, internal policies, legislation and regulation.

• Design and manage insight and targeted omni-channel campaigns
• Keep consistency across the organisations money products and customer groups
• Keep money market campaigns up to date
• Identifies and supports business requirements for money marketing delivery and advice and suggests where money marketing campaigns can add value
• Recommends SLAs, KPIs and metrics for money marketing campaigns and work with the Marketing Operations team to ensure agree measures are tracked, evaluated and acted on
• Works with Marketing Operations on any requirements for market audits, customer research and marketing analytics
• Uses data and analytics to create, implement and evaluate money marketing campaigns
• Uses agreed processes, systems, tools and techniques and where relevant suggests and delivers improvements to help meet business needs more effectively and deliver better customer outcomes
• Ensures money marketing campaign workflow and project timelines are realistic and Achieved

• Professional qualification e.g. CIM Chartered Marketer or equivalent
• Extensive track record in partnering the business to develop and deliver successful creative marketing strategies
• Experience of marketing acquisition, retention campaigns and marketing planning
• Experience of partnership working and stakeholder engagement
• Demonstrable experience of supplier relationship management
• Proven ability to work in a high pressure environment where multitasking, thoroughness and prioritisation is essential
• Understanding of customer journeys
• Demonstrable experience of omni-channel marketing, inbound marketing, B2B and B2C marketing
• Demonstrable experience of the practical application of customer insight and data analytics, segmentation and marketing metrics
• Recent track record in the design and delivery of creative and impactful marketing campaigns
• Experience in working in a project environment
• Ability to provide / develop subject matter expertise
• Proven ability to work independently and proactively engaging with teams via different channels including face to face
• Current technical experience and up to date knowledge of best practice in marketing campaigns
• Expert knowledge of demand generation