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Marketing Manager

  • Permanent
  • Crawley, UK
  • 50000 GBP / Year

Website northreach Northreach Limited

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  • Date Posted - 02/03/2023
  • Crawley
  • Marketing Manager
  • Starting From £50,000 per annum
  • Interest in this position?
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Northreach have Partnered with a heavily respected auto enrolling pension provider who are looking for a Money Marketing Manager to join the team.

*12 Month Fixed Term Contract* – *1 Day a week in the office* 

You will be creating innovative and impactful marketing campaigns that achieve objectives and generate value for and from customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability. Identify, advocate and deliver marketing for target customer groups across all products and channels. Ensure co-ordination and consistency in marketing campaigns across money products to attract and retain target customers in line with business strategy, departmental goals, team priorities, internal policies, legislation and regulation.

  • Design and manage insight and targeted omni-channel campaigns
  • Keep consistency across the organisations money products and customer groups
  • Keep money market campaigns up to date
  • Identifies and supports business requirements for money marketing delivery and advice and suggests where money marketing campaigns can add value
  • Recommends SLAs, KPIs and metrics for money marketing campaigns and work with the Marketing Operations team to ensure agree measures are tracked, evaluated and acted on
  • Works with Marketing Operations on any requirements for market audits, customer research and marketing analytics
  • Uses data and analytics to create, implement and evaluate money marketing campaigns
  • Uses agreed processes, systems, tools and techniques and where relevant suggests and delivers improvements to help meet business needs more effectively and deliver better customer outcomes
  • Ensures money marketing campaign workflow and project timelines are realistic and achieved
EXPERIENCE WE ARE LOOKING FOR (E – Essential P – Preferred)
  • Professional qualification e.g. CIM Chartered Marketer or equivalent
  • Extensive track record in partnering the business to develop and deliver successful creative marketing strategies
  • Experience of marketing acquisition, retention campaigns and marketing planning
  • Experience of partnership working and stakeholder engagement
  • Demonstrable experience of supplier relationship management
  • Proven ability to work in a high pressure environment where multitasking, thoroughness and prioritisation is essential
  • Understanding of customer journeys
  • Demonstrable experience of omni-channel marketing, inbound marketing, B2B and B2C marketing
  • Demonstrable experience of the practical application of customer insight and data analytics, segmentation and marketing metrics
  • Recent track record in the design and delivery of creative and impactful marketing campaigns
  • Experience in working in a project environment
  • Ability to provide / develop subject matter expertise
  • Proven ability to work independently and proactively engaging with teams via different channels including face to face
  • Current technical experience and up to date knowledge of best practice in marketing campaigns
  • Expert knowledge of demand generation

*12 Month Fixed Term Contract* – *1 Day a week in the office* 

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